transforming the hospitality trauma into growth

abu dhabi, autumn 2022
Abu Dhabi
the motivation behind

In 2021 viabledesign started to document discussions with extraordinary hospitality leaders about how they shaped their businesses in pandemic times. Some of these discussions were published in an interview format and were shared successfully through social media. As the format progressed, a new spirit spread among interviewees and finally the idea for a new type of conference format was born: a regular format where selected hospitality leaders exchange and discuss the most pressing problems to find viable solutions for their industry. 

Due to the Ukraine crisis, the spring summit in Abu Dhabi had to be postponed to autumn 2022. In the meantime, the core team behind the summit is working on a complementing digital format to bridge the gap until the face-to-face summit takes place.

lobby Abu Dhabi
the summit turning the pandemic and global insecurity into growth
  • the ‘one-on-one with hospitality leader‘ interview series generated more than 100.000 impressions and 1000+ likes on LinkedIn.
  • research shows that a new exchange platform is needed more than ever to connect forward thinking hospitality leaders.
  • late autumn timing is ideal, as the summer season for the northern/western hemisphere just closed.
  • abu dhabi proved itself as a neutral and easy access hub, with highest health and security standards, especially in managing the pandemic.
  • The Abu Dhabi EDITION hotel is perfectly matching the conference branding.
  • a study tour of 'Louvre Abu Dhabi' offers complementing experiences and networking opportunities, especially around major social trends and customer experience.
Lobby the Edition Abu Dhabi
nine areas of value generating content

the interactive format is enhancing learnings and networking

  • complementing digital format with live interaction
  • workshops and co-creation sessions
  • speeches, interviews and live videos
  • after conference networking is guaranteed
lobby Abu Dhabi edition
benefits for all participants
  • insights into latest hospitality trends and future growth areas.
  • learn from extraordinary hospitality leaders, from game-changing personalities and from unique subject matter experts.
  • learn to make a difference in turbulent times.
  • learn to draw the right conclusions from the pandemic and learn to adapt business strategies for future growth.
  • learn to add resilience to any business model to avoid the full impact of future crisis.
  • learn to manage hospitality in environments affected by inflation risks.
  • learn to solve today’s HR management challenges.
  • build new and trustful connections for your future.
  • discover state-of-the-art customer experience management during a guided Louvre Abu Dhabi study tour.
breakfast the edition Abu Dhabi
the summit at a glance

where
The Abu Dhabi EDITION

when
autumn 2022 (postponed due to ukraine crisis)

audience
hospitality leaders, investors, property developers, architects, journalists

packages & pricing

summit (incl. lodging) - eur 2.900,-

  • 3 overnight stays at The Abu Dhabi Edition
  • all meals and evening program
  • study tours: Louvre Abu Dhabi + n/a
  • personal copy: transforming the pandemic trauma into growth - the 2022 hospitality outlook
  • after event conference documention access
  • after event networking access


summit local (excl. lodging) - eur 1.900,-

  • all meals (except breakfast) and evening program
  • study tours: Louvre Abu Dhabi + n/a
  • personal copy: transforming the pandemic trauma into growth - the 2022 hospitality outlook
  • after event conference documention access
  • after event networking access


digital summit access - eur 900,-

  • digital access to conference program
  • personal copy: transforming the pandemic trauma into growth - the 2022 hospitality outlook
  • after event conference documention access
  • after event networking access
Expo 2021 Dubai
the preview

day 1
7pm – 11pm

summit welcome
dinner, keynote

day 2
9am – 11pm

summit
Louvre Abu Dhabi visit,
networking dinner

day 3
9am – 1pms

summit
incl. business lunch

2pm – midnight

study tour
n/a
and farewell dinner

day 4
9am – noon

summit
wrap-up, closing

harbor view the edition
confirmed speakers
gregory liasides

gregory liasides

general manager sheraton rhodes resort, greece. chairman of the greece & cyprus marriott business council

katrin herz

katrin herz

multi-property general manager, marriott, abu dhabi

aggelos manioudakis

aggelos manioudakis

hotel manager mykonos, katikies hotels, greece

detlef schmidt (organizer)

detlef schmidt

managing director viabledesign, germany